Okanagan vineyard and orchard rows with tractor and lake views, British Columbia
Dealer partnerships

Grow Your Equipment Sales With True Motive

We work alongside BC farm equipment dealerships to move inventory faster, reach more buyers, and build lasting relationships in the Okanagan Valley and beyond.

A Partnership Built Around Your Business

Whether you have occasional trade-ins to move or a full inventory that needs year-round exposure, True Motive offers a partnership level that fits. We're not a software platform — we're a team of people who know farm equipment and know BC agriculture.

Best for occasional sellers

Auction Partner

"Move used equipment faster through True Motive online auctions."

The simplest way to clear trade-ins and used inventory. Send us your equipment and we handle the rest — marketing, bidding, and settlement.

  • Send trade-ins and used inventory to scheduled online auctions
  • Reach local and regional farm equipment buyers
  • Professional marketing with photos and descriptions
  • Pay only when equipment sells through commission-based pricing
Learn About Auctions
Most Popular
Best for active inventory dealers

Dealer Marketplace Partner

"Showcase your inventory year-round."

Keep your equipment in front of active buyers every day with a dedicated dealer profile and live listings on TrueMotive.ca.

  • Dedicated dealer profile page on TrueMotive.ca
  • Equipment listings displayed to active buyers year-round
  • Increased exposure to farmers and buyers across BC
  • Monthly membership options to fit your budget
Explore Marketplace Listing
Best for dealerships wanting a long-term partnership

Strategic Dealer Partner

"Grow your equipment sales with a complete digital partnership."

Our most comprehensive partnership. Ideal for dealerships ready to build a long-term presence and maximize every sales channel available.

  • Custom marketing support tailored to your dealership
  • Regular auction participation for used and trade-in inventory
  • Inventory management assistance and coordination
  • Equipment transportation coordination across BC
  • Priority promotion opportunities across all True Motive channels
Discuss Strategic Partnership

Find the Right Fit

Every dealership is different. Here's a simple way to see which partnership level makes sense for where you are today.

Feature
Auction
Marketplace
Strategic
Auction access
Dealer profile page
Year-round listings
Custom marketing support
Transportation coordination
Priority promotion
Commission-based pricing
Monthly membership

Ready to Get Started?

Choose the path that works for you — or reach out and we'll point you in the right direction.

Not sure which option fits?

We'll help you choose the best way to move your equipment. A quick conversation is all it takes — no pressure, no commitment.